Monday, December 16, 2013

NFL Week 15


    Somewhere along the way, the days of grind-'em-out,  low-scoring December NFL games have disappeared like frozen turf under a blanket of winter snow. Sunday's schedule saw two games hit a total of 50 points, and others that registered 53, 69, 71, 73, 78 and 87!
    Interestingly, the game played in the best weather conditions was a run-of-the-mill 44 point affair; the Dolphins 24-20 win over the Patriots in Miami where an unlikely hero emerged.  A recently acquired defensive back named Michael Thomas, playing in his first NFL game, stepped-in, stepped-up and broke-out as the game-saving star. 
    Trailing by four in the final minutes, New England took over on it's own 20 with 1:15 to play.  On to the field trotted Tom Brady with three timeouts in his pocket and the been-there, done-that swagger of supreme confidence in his gait.
    The Patriots marched 61 yards in ten plays down to the Miami 19.  From there, on first down, Thomas saved a sure-touchdown, knocking the ball out of the hands of receiver Danny Amendola in the end zone...
      
 
    After two incompletions and an off-sides penalty, the game came down to a final play; 4th down from the Miami 14 with seven seconds left. The Dolphins needed a stop. They got one, and again, it was Thomas making a play. This time, he intercepted Brady in the end zone to clinch the win and heartily bolster Miami's once nearly invisible playoff chances.

 
    
      So, just who is Michael Thomas?
      Remember this guy?
 
    Close, but no.
    That's Philip Michael Thomas whose glory days also came in South Florida. Yes, his character, Tubbs from Miami Vice, had his moments (He twice saved his partner Crockett's life!) but you know what?  He never did intercept a future Hall-of-Famer to win an NFL game.
     Of the 106 active players at SunLife Stadium Sunday, (Not Philip) Michael Thomas might have been the least likely to grab headlines. An undrafted free-agent out of Stanford, Thomas spent all of the past two seasons on the San Francisco 49ers practice squad, working to get a shot in the NFL.
     Late last Tuesday morning his agent got a phone call from the Dolphins, who needed depth in their secondary. Thomas scurried to catch a mid-afternoon flight, arrived in Miami and signed a contract. Wednesday he practiced. Sunday he saw his first NFL action in the first quarter, as a special-teamer on punt coverage. It wasn't until the 4th quarter though, after injuries to Brent Grimes and Nolan Carroll, that he played his first snap on defense.
    And that's the guy who saved this game, and perhaps this season for Miami. Amazing.
    In an interview afterward, Thomas acknowledged getting so emotional that he cried on the field and on his way through the tunnel to the locker room. He thanked his teammates, admitting he did not know the Dolphins defensive signals!
   "If it wasn't for Rashad Jones and (Chris) Clemons actually talking to me out there in that two minute situation, I wouldn't have been able to make the plays that I did."
    Reflecting on his whirlwind week, Thomas finally exhaled and basked in the deep satisfaction of both the journey and destination.  "I believed in myself, but being on the practice squad, all you can do is just hope for that opportunity," he said. "You're working for it. You're hoping for it. But for it to actually come, it's a relief!"
 = = = = =
      For the Dolphins, it's another huge step forward on a path that just five weeks ago seemed to be leading nowhere. Or at least nowhere good.
     With the nauseating stench of the Incognito/Martin affair emanating from every orifice of the franchise, Miami lost to the previously winless Tampa Bay Buccaneers on November 11th.  It was their fourth loss in five games and continued a free-falling downward spiral of growing controversy, mounting defeats and franchise instability in what appeared to be another lost season.
     Since then, as if emboldened by the negativity, the Fins have muscled-up to go 4-and-1, improving to 8-6 overall.  Suddenly the post-season is very much in play. The turnaround has been remarkable.  But, hey, this is the NFL. right?  Anything can happen. 
     Just ask Michael Thomas.
 = = = = =
     MNF tonight: Ravens at Lions.  Who ya got?



Monday, December 2, 2013

NFL WEEK 13

Barry LeBrock

    Ten of the fifteen games this week were decided by seven points or less and two went to overtime.  One of those two was the Vikings 23-20 win over the Bears in Minnesota, in which a rather curious coaching decision likely cost Chicago a victory.
    On the third possession of OT, the Bears drove inside Minnesota's 30 yard-line. Needing just a field goal to win, rookie head coach Marc Trestman sent the usually-reliable Robbie Gould on to kick a 47-yarder.
    ON SECOND DOWN!
    A 27 yarder on second down, OK.  But 47? 
    Not sure what Trestman was afraid of.  A conservative play call reduces the risk of a turnover. A run-call eliminates the risk of an interception.  A loss of any significant yardage is unlikely.  And QB Josh McCown could have stressed in the huddle, "No penalties!"  But, instead of trying to gain a couple of yards on consecutive plays to either pick up a first down or shorten the field goal attempt, Trestman opted for the 47 yarder.  The football Gods, of course, pushed Gould's kick wide right leading to a predictable march down field by Minnesota.  A 34 yard Blair Walsh field goal ended it dropping Chicago to 6-6 and putting the Bears playoff hopes in serious jeopardy.
    Hey coach, 2nd down? Really?

 = = = 

    Remember about eighteen months ago when Peyton Manning's career seemed to be pretty much over?  He had just undergone his 3rd (or 4th) neck surgery and the Colts opted to say goodbye to Manning in favor of top draft-pick Andrew Luck.
    Manning's declining arm strength, the neck problems, his looming 36th birthday and the fact that he missed the entire 2011 season was a messy mix of potential career-ending ingredients.  A return to the NFL was very much in question.  A return to glory was extremely unlikely.
    Fast forward to Sunday. Manning tied Drew Brees' NFL record with his 8th career five touchdown game. He has thrown for 4,125 yards this season; most ever by a QB through twelve games. He has 41 TD passes against just nine interceptions, and extended his own record for most 10+ win seasons to thirteen.
   
 
    Next time you have a chance to watch -- I mean really watch Peyton Manning play, do it.  He is inarguably one of the great superstars of our time -- in any sport. .
    I'd love to take credit for this line, but admittedly I heard it elsewhere a couple months ago:  In a league full of superior world-class athletes, the single most dominant body-part in the NFL is undoubtedly Peyton Manning's brain! 


 = = =

     Incredible record set Sunday in Cleveland.  Manning's old teammate Marvin Harrison never did it.  Neither did Jerry Rice. Or Michael Irvin. Or Lance Alworth.  No, only one player in league history has ever racked-up 200+ receiving yards in back-to-back weeks.  That man is the Browns' Josh Gordon.
     A troubled college career littered with drug issues, followed by a shaky start in the NFL makes the Gordon success story that much less likely.  Last week, he hauled in 237 yards worth of passes against the Steelers. This week, he torched the Jaguars for 261.


     The NFL's highest supplemental draft pick since 2003 (Cle, 2nd round, 2012), Gordon has become one of the most productive receivers in the league -- and has done so while catching passes from the likes of Brandon Weeden, Jason Campbell and Brian Hoyer.  His 19.5 yards per catch is tops in the NFL amongst receivers with 30 or more receptions, and despite missing two games, Gordon trails only Calvin Johnson in total receiving yards with 1,249.

 = = =

     It didn't take long for Houston Astros fans to start craving football season during last baseball season.  Now though, the sad summer of 2012 seems like the good old days for Houston sports after the Texans just lost their tenth consecutive game; a 34-31 decision to the Patriots.
    Hard to believe for a team that went 12-4 and won it's division last year, but at 2-10, Houston has the worst record in the NFL (The Astros had the worst record in MLB -- what a unique yet sad daily-double!).
     Yes, the Texans have had their share of injuries, but which NFL team hasn't?  Their slide started after two straight wins to open the season, leading the few who were not on the pre-season Houston bandwagon to jump aboard. Now, with three road games and a home game against the Broncos remaining, it's not out of the realm of possibility that the -- by far -- most disappointing team in the league could lose FOURTEEN straight to end the season!
      Hang in there, Houston, only about four more months until Astros opening day!


 
      

 
 = = = 
 
      Of all the incredible stats compiled in the NFL this season, none is more amazing than the TD/Int numbers put up by Eagles quarterback Nick Foles. The exact kind of QB that does NOT fit in Chip Kelly's system is 5-1 as a starter, and lighting up defenses around the league. 
     He's thrown 19 Touchdown passes.
     Amazing, right?
     Notice no mention of interceptions.  That's because there aren't any.  19 TD's, ZERO interceptions.
     I mentioned already that Peyton Manning has thrown nine I-N-T's. Eli Manning has been picked off 18 times. Cam Newton, 11. Andy Dalton, 16. Matthew Stafford, 14.
     Foles, who took over for the injured Michael Vick, has become the undisputed leader of an Eagles team that appeared to be shuffling through another lost season. He leads the entire NFL in passing rating at 125.2, and has the birds on a four-game win-streak, tied with Dallas atop the NFC East.
     Nice job, young man. Nice job. 
 
 = = =
 
    Fantastic Monday Night match-up this week.  New Orleans at Seattle.  Who ya got!?!
         
        



    
    

Monday, November 25, 2013

NFL WEEK 12


    What an epic battle Sunday night in Foxboro as the Patriots rallied from a 24-0 halftime deficit to edge the Broncos 34-31 in overtime. Ya think this game
might lose a little luster if they played it every week?  As if you wouldn't watch!
    Lost in the final score was a fantastic performance by Denver's Knowshon Moreno who racked up 224 yards on 37 carries. Also notable; The Broncos set an NFL record by scoring 25 or more points in their 16th straight game. Doesn't mean a thing of course, as they head home having missed a golden opportunity to get a leg-up for home-field advantage throughout the AFC playoffs. If that doesn't hurt right now, it very well might come the AFC title game, if it is in fact, played at the scene of last night's crime.
 
 = = =    
 
    Interesting to note' in 14 Brady/Manning matchups, Tom Brady has only
been coached by Bill Belichick.
 


    Last night, under the direction of Jack Del Rio, Peyton Manning faced Brady 
under his fifth different coach: Jim Mora, Jim Caldwell, Tony Dungy and John Fox were previously on the sideline with Manning at the helm against New England.
 = = =
 
   Before the national game on Sunday night, one of the networks wasted about four minutes of my life that I will never get back on a discussion of whether or not the Giants will make the playoffs.    
    Why? Why that discussion? How is that a relevant talking point?  Why speculate whether the 4-7 Giants will prove to be one of the elite six teams in the NFC?  To make the post-season, they'd likely have to reel off five straight wins. And then, only maybe!
    Really, what is it about the 2013 Giants that gives anybody in their right mind a reason to believe this team will finish the season beating Washington twice, win on the road at both San Diego and Detroit, and beat Seattle at home? Is it the 6+ more points per game they allow than they score? Is it their #24 league ranking in total yardage? Or was it the eleven penalties including three late hits for which they were flagged in Sunday's home loss to Dallas.
   Whatever it is, it ain't happening. The only statistical categories in which the Giants are not average are the ones in which they are below average. And that two-game division deficit with five to play? It's actually more. With two losses to the 6-4 Cowboys, NY would have to finish ahead of Dallas to take the East. The Giants best shot to make the playoffs? 2014.
 
 = = =

    Speaking of Dallas... if you listen real closely, you might be able to hear the last of the Romo-bashers packing up and heading out of town. Sunday's 14-play game-winning drive was a prime example of Tony Romo's development as a QB and as a leader. He chewed the final 4:45 off the clock while converting on 3rd-down and seven, five and twelve yards -- all through the air.  


    The elite four in the NFL are obviously Brady, Manning, Brees and Rodgers, but Romo is right there in that second tier. Other QB's have accomplished more (Flacco, Roethlesberger) and some have recently taken teams deeper into the playoffs (Kaepernick, Ryan), but make no mistake about it, Romo has taken his game to another level. His surrounding cast isn't quite as strong as it needs to be to make a deep run into January, but all things being equal, Tony Romo has as legit a claim to that last slot in the NFL's top-5 as anyone else.

  = = =    
 
     The Texans' loss to the Jaguars dropped them to 2-and-9. Receiver Andre Johnson's assessment of his team: "We suck."
 
 
 
  = = =  
 
   Hey, what's up with the Indianapolis Colts? Who exactly are they? Are they the team that has beaten some of the NFL's elite in San Fran, Seattle and Denver? Or are they actually the team that has gotten smoked by double-digits at the hands of some of the league's most mediocre in San Diego, St. Louis and Arizona? In Sunday's romp, the Cardinals out-gained the Colts 410-239 while controlling the ball for a whopping 36:49.    Yes, at 7-4, the Colts control the AFC South, and three of their final five games are against Houston, Tennessee and Jacksonville (a combined 9-24), and yes, Andrew Luck has all the tools to beat any NFL defense on any given day. As fans try to gauge the likelihood of a playoff run though, the inconsistency has to be a concern as well as the loss of Reggie Wayne (ACL), which hurts this team in so many ways. Best thing they have going for them might be their propensity to play their best against the NFL's top teams. 
 
 = = = 
   Monday night game: San Francisco at Washington.  Who ya got?       




.

Thursday, November 14, 2013

Richie and a Marketing Plan that went Incognito


Barry LeBrock
      In journalism we call this a "story with legs."  As the Richie Incognito/Jonathan Martin issue continues to blow-up, elements of the story seem to resonate with people across all lines; racial, industrial, social, financial, etc.
     Interestingly, with the application of some basic Social/Content Marketing principles, Incognito could have likely prevented this seemingly untamable monster from becoming a story at all, and therein lay many lessons for marketers.

    Seen through the prism of common marketing mistakes, it's obvious why this story became the far-reaching, attention-grabbing beast that it did.  Here are some of those mistakes and how they apply to the situation with the Dolphins...

1) SEEING YOUR AUDIENCE AS YOU SEE YOURSELF.
    Jay Baer (@JayBaer) President of convinceandconvert.com, put it this way:  "One of the most dangerous mistakes that marketers make is believing that how they see the world is how their customers see the world."  And, obviously, that is not the case.
    It is quite apparent now that Richie Incognito and Jonathan Martin are two very different people; different role models, different upbringing, different college experience (Nebraska, Stanford), and obviously two very different views on how teammates should interact. Whatever message Incognito wanted to send might have had some merit, but the way it was delivered was completely unpalatable for his audience of one.

2) DELIVERING AN INCONSISTENT MESSAGE.
    Debbie Williams (@SproutContent), co-founder of Sprout Content, writes, "Inconsistency in tone, voice and message makes you look like a brand with multiple personality disorder. Having a consistent content voice, across all channels, will connect with people and make a more memorable impression."
    Two years of mixed messages from Incognito were apparently too much for Martin to handle.  As a result, he left the team and checked himself into a hospital.  Granted, your mixed marketing messages probably won't send your customers to mental health facilities, but even worse, they might send them to your competitors!

3)  PRODUCING YOUR CONTENT MARKETING AS A 1-WAY STREET.


    According to Matt Heinz (@HeinzMarketing), "Creating content isn't enough. To really accelerate your audience and impact, you must devote time to responding, commenting, engaging questions and so on. If you're just a one-way communication channel, even with good content, your prospects will go elsewhere for the interaction they crave."
    Fair to say there wasn't much two-way communication going on with the Dolphins linemen. Incognito revealed Sunday that Martin sent him texts messages similar in tone and nature to the ones Jonathan received from Richie, but parroting is not communicating.  It's parroting.

4) DISTRIBUTING CONTENT THAT LACKS SUBSTANCE
    "Too often, we focus on platforms, channels and formats, rather than the substance of the information and the story it supports," says Carmen Hill (@CarmenHill) of Babcock and Jenkins. Hill quoted Audrey Gray of AMEX, adding, "Create content that celebrates human artistry, has real-world value or that makes you feel smarter."  
     What story did Incognito's profanity-laced message support?   "I'm going to punch your mother" doesn't exactly reek of human artistry. Nor does it have any worthwhile real world value. Whether delivering that message made Incognito feel smarter, who knows, but the point is, a delivered message should.
    Regardless of message, regardless of style, marketers must have a strong grasp of their intended audience and distribute content that speaks to that audience in a way that is consistent, interactive and substantive. Oh yeah, and one more thing... when creating content (or not), leave the N-word in the garbage where it belongs.



                                                                                                                                                                   .

Saturday, November 9, 2013

MESS IN MIAMI - Incognito/Martin Story Dominates Dolphins Headlines

Barry LeBrock  

      As the Richie Incognito/Jonathan Martin story broke last week, many speculated that the original report was just the tip of the iceberg. They were right. Now a week later, after an almost constant flow of new information, it's clear; this is one hell of an iceberg. Yes, a lot more has surfaced already, but it's quite conceivable we might still be looking at just the tip.
     This story reminds me of one of those hour-long made-for-TV courtroom dramas. In one segment, it's obvious the brutal animal in the bad suit did indeed commit the heinous crimes of which he's been accused. The next segment... not so much.  New evidence is revealed, the pendulum swings and all the exclamation points become question marks.
     Early on, Incognito was portrayed as a racist bully who appeared to be on his way out of Miami with his career in tatters and not a single supporter in sight. Who could possibly support that?
     48 hours later though, the majority of the Dolphins locker room seemed to back the nine-year veteran, and suddenly it was Martin being vilified. His unforgivable crime: being "soft" and walking out on his teammates, breaking the strict unwritten code of the NFL.   


    Dolphins suspend Richie Incognito for harassment

    I had several interactions with both of the players last season in the Dolphins locker room. Martin was quiet, polite, respectful, thoughtful and accommodating. Incognito; engaging, playful, boisterous and also quite accommodating.  I truly believe Incognito feels betrayed and is shocked by Martin's reaction. I think in Incognito's mind, he was being selfless; an elder statesman taking a kid under his experienced wing. Sure, he gave him a hard time along the way but, he must reason, that's just part of the tough love that makes boys into men, rookies into veterans and scared young kids into fearless NFL stars. And there is the disconnect. So often conflict comes from misunderstanding. What Martin saw as harassment, and the public saw as despicable behavior, Incognito saw as a normal part of every day life in professional football. Richie thought he was taking one for the team; filling an important role in a culture that demands it, the only way he knew how.  Trying to get his mind around Martin's recently-revealed interpretation of Incognito's long-established behavior towards him, and the resulting explosion that has torn his world apart, Incognito must be thinking, And this is the thanks I get?

     Where the story goes from here is anybody's guess. It has already touched off a national debate on several topics, but please, don't compare the politics of your accounting office or the break room at your marketing firm to an NFL locker room.  They are just too different in too many ways for the vague generalization of tangential similarities to be relevant.
    One thing is sure though; heads are going to roll in Miami.
    Dolphins General Manager Jeff Ireland?  Dead man walkin'.  Whether he or someone below him in the organization whispered a "tough him up" edict to Incognito, or as reported, he told Martin to handle the situation by punching Incognito, there's just too nasty a stench emanating from this sordid tale for Ireland to avoid his inevitable fate. Ireland might be a good guy. Might even a good GM. But in a profession whose only currency of any value is victories, he has not made enough deposits into the Dolphins bank of goodwill to survive this.  Short of a monumentally unlikely Superbowl run, 2013 will be Ireland's final season in South Florida.
    The players careers in Miami are both likely over. And their careers anywhere are very much in question. Position coaches, assistant coaches, the head coach... they are all on the menu. The public is hungry. The league must feast. You can already smell the unmistakable scent of a pu pu platter of fines and suspensions stacked high on a serving tray and on it's way out of the NFL's kitchen.
     And the ultimate fallout will probably never be seen or known by the public.  Sure, the NFL will send an unmistakable message with the fines to follow and make some kind of public declaration decrying the kinds of behaviors that have come to light. But those behaviors are far more widespread than fans will ever know, and now, in large part, they will cease.  They will cease not because the offenders find a conscience or will even acknowledge that their actions are wrong, but because the scores of other Richie Incognito's scattered across the league want to make sure they remain anonymous.